MONROVIA — Widely known across Liberia for his humanitarian work and youth empowerment initiatives, New Money 001 has another side that many people may not know about: a background in music and artist management.

Before becoming one of the country’s most recognized philanthropists, New Money 001 reportedly pursued music himself and spent time in the entertainment industry. His first studio experience came through Red Eye Entertainment, where he also reportedly served as the manager of Liberian female artist Queen V.

Now, new reports suggest that New Money 001 could be preparing to take another step into the music business by launching his own record label. While no official announcement has been made, the move is expected to focus on discovering, developing, and promoting talented Liberian artists.

New Money 001

Beyond music, New Money 001 has built a reputation for investing in young people. Through mentorship, training programs, and other opportunities, he has supported aspiring creatives, entrepreneurs, athletes, and community leaders across Liberia, helping many turn their ambitions into reality.

Supporters say his commitment goes beyond financial assistance, pointing to his efforts to create pathways for young people to develop their skills and build sustainable careers.

If the reported record label becomes a reality, it would mark a return to the entertainment industry for New Money 001, this time not just as a humanitarian but as an investor and talent developer with the goal of helping shape the next generation of Liberian music stars.

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Kerkula Blama also known as Aketella is a Liberian journalist and the CEO of Geez Liberia. He is also a blogger, vlogger, On-Air Personality, curator, PR, A&R and Social Media Influencer.

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