The Liberia Telecommunications Authority (LTA) has taken a groundbreaking step by opening official talks on social media monetization, an initiative that many believe could reshape the future of Liberia’s creative industry.
According to the regulatory body, this is the first time such a structured conversation is being held at the national level. The discussions center on how Liberian influencers, artists, and digital storytellers can earn directly from global platforms such as Facebook, TikTok, and YouTube.
For years, creators in Liberia have struggled with limited access to monetization features that are readily available in other countries. The LTA’s latest move is being viewed as a strategic push to change that reality, unlocking financial opportunities in a space where talent and creativity already thrive.
Content creators across the country are responding with optimism. Beyond ad revenue, experts say the shift could spark brand collaborations, boost visibility for local talents, and create new streams of income that go beyond traditional employment. For many young Liberians who have turned to digital platforms as their stage, this could mean finally turning passion into profession.
If the framework succeeds, Liberia would not only empower its vibrant online community but also strengthen its presence in the global digital economy. As one commentator noted, “This is about giving Liberian voices the chance to compete on the same level with creators worldwide.”
The LTA says consultations will continue in the coming weeks, with further updates expected on policies and technical steps needed to make monetization a reality.
