Liberia’s arts and entertainment industry could soon witness a landmark moment as the Liberian U.S. based company Bixer Production prepares to launch what it describes as the country’s first reality love competition to be aired on YouTube.
The project, titled “Will They Last,” will bring together young Liberians aged 21 and above who are willing to test both romance and resilience in front of the cameras.
Producers say the pilot episode could debut as early as April 2026, marking a new chapter for locally inspired entertainment content with global ambitions.
Inspired by the energy of African online reality programs, the new series aims to create its own distinctive identity rooted in Liberian culture and storytelling.
Contestants will compete in relationship-themed challenges designed to test compatibility, character, and commitment.
At stake is a grand prize of L$180,000 (about US$1,000), which will be awarded to one standout participant based on performance throughout the competition and the final decision of the show’s producer.
The chief executive officer of Bixer Production, Abel Naklen, says the upcoming pilot is only the beginning. If the first season proves successful, the company plans to expand the project, potentially offering more young Liberians the chance to showcase their personalities and talents to a global audience through YouTube broadcasting.
The production house has already begun building a reputation for conscious storytelling. In December, it premiered the short film “The Other Side” on its official YouTube channel, a project that examines the often overlooked reality that both men and women can experience domestic violence in relationships.
With auditions already generating interest, aspiring actors and several well-known personalities have reportedly expressed enthusiasm about participating in the new show.
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More broadly, the arrival of “Will They Last” may signal a cultural shift in how Liberian entertainment is produced and consumed. As audiences increasingly turn to digital platforms for content, locally produced shows have the potential to compete in a wider global media landscape.
If successful, the project could inspire other filmmakers and producers to invest in similar ventures, gradually expanding Liberia’s presence within Africa’s fast-growing creative industries.
For now, anticipation continues to build as Liberia awaits the premiere of what could become a pioneering moment in its television and digital entertainment history.
