Liberian international artist Jonathan Lee Pratt, popularly known as JZyno, has been officially unveiled as the new brand ambassador for Taptap Send, a leading global remittance platform widely used by Liberians at home and abroad.
The announcement, made over the weekend at Mamba Point Hotel in Monrovia, represents a major milestone for both the artist and Liberia’s creative sector, signaling the growing commercial influence of Liberian entertainers on the international stage.
During the signing ceremony, JZyno described the partnership as a meaningful alignment with a service that mirrors the needs of Liberians worldwide.
“It is an honor to represent a platform that truly understands the realities of Liberians,” he said. “I encourage my fellow Liberians everywhere to use Taptap Send, it delivers faster, safer, and more reliably than ever.”
He added that the collaboration reflects Taptap Send’s commitment to strengthening its presence across Africa and beyond, noting that the partnership between his global reach and the platform’s innovation positions the service for significant expansion.
“With my reach and Taptap Send’s innovative approach, this service is on track to become one of the strongest remittance platforms in the world,” he said.
A Big Win for the Liberian Entertainment Sector
JZyno’s new ambassadorial deal stands as one of the most high-profile corporate partnerships secured by a Liberian artist in recent years. For an industry that has long struggled to attract major global brands, this deal sets a new precedent, demonstrating that Liberian entertainers can command international commercial value.
It also signals a shift in how companies perceive the cultural and economic impact of Liberian music. JZyno’s influence across Africa and the diaspora has positioned him as a cultural bridge, and this partnership strengthens Liberia’s soft power in regional and global markets.
Analysts believe that the deal could pave the way for more corporate investments into the Liberian entertainment industry, boosting artist visibility, strengthening creative economies, and elevating Liberia’s profile in global entertainment conversations.
How Taptap Send Works for Liberians
Through its mobile app, Taptap Send allows users abroad to send money directly to Orange Money or MTN Mobile Money wallets in Liberia. Recipients can then withdraw funds at any authorized mobile-money agent after completing the required USSD confirmation (e.g., *144# for Orange Money). Transfer limits can reach up to US$1,999 per transaction.
Why the Platform Has Grown Popular Among Liberians
The service has become widely adopted due to:
Instant transfers completed within minutes
• Low or zero transfer fees
• Competitive exchange rates
• No bank account required
• Simple onboarding and user-friendly interface
• High-level security and regulatory compliance
• Strong engagement with Liberian culture and creatives
A Partnership Built on Global Connectivity
For JZyno, this ambassadorial deal represents another major step in his international rise. For Liberia, it is a sign of how far the country’s entertainment industry has come, and how much potential still remains untapped.
Both JZyno and Taptap Send say their shared vision centers on strengthening financial connectivity among Liberians worldwide, while also amplifying the global impact of Liberian talent.
