In a heartfelt post that resonates with every Liberian music lover, JZyno, one of Liberia’s rising Afrobeats stars, has raised an important issue;Liberian artists deserve better. His words reflect a collective yearning for change, not just for himself but for the entire Liberian music industry.
JZyno’s journey is nothing short of inspiring. From his humble beginnings as a waiter and hustler to becoming a global Afrobeats artist, his story embodies resilience and determination. Yet, even with his international recognition, he echoes the frustrations shared by countless Liberian musicians: a lack of adequate platforms and opportunities to showcase their talents on the global stage.
In his post, JZyno highlights critical gaps in Liberia’s entertainment ecosystem:
• Limited Streaming Support: Beyond Audiomack, Liberian artists struggle to gain meaningful traction on major platforms like Apple Music Africa and Spotify Africa.
• Lack of Airplay: Renowned channels such as Sound City, MTV Base West, Trace West Africa, and others rarely spotlight Liberian music, leaving our artists in the shadows of their West African peers.
• Insufficient Infrastructure: Liberia lacks robust industry structures or representatives to advocate for its artists in global spaces, leaving them to fend for themselves.
Despite these challenges, Liberian artists are undeniably talented, hardworking, and resilient. JZyno’s call isn’t just a complaint—it’s a rallying cry for leaders, investors, and industry stakeholders to step up.
“Liberia has no better rope for her artistes to hang on and ride globally,” he laments, painting a vivid picture of an industry that yearns for connection and opportunity. But he also offers hope, emphasizing the need for bigger platforms, real connections, and strategic representation to propel Liberian talents forward.
His words challenge us all—fans, media, investors, and government officials—to recognize the untapped potential within Liberia’s music industry. Beyond appreciating our artists locally, we must push for their inclusion on global stages.
JZyno closes with a reassuring note: “Don’t worry about me, I can handle myself. I’m adding my voice to the majority.” This isn’t just about him; it’s about every Liberian artist striving to be heard, seen, and celebrated.
As fans and advocates of Liberian entertainment, we can play our part by streaming, sharing, and celebrating our music, and demanding better opportunities for our artists. Together, we can amplify their voices and ensure the world hears the rhythm of Liberia.
What’s your take on JZyno’s message? How do you think we can elevate Liberian music globally? Share your thoughts below.
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